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Eenadu, the largest Telugu-language daily newspaper, is based in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership Survey (IRS), Eenadu ranks fourth among the Indian language dailies with a total readership of 1,56,73,000. Eenadu newspaper was founded by the Indian media baron Mr. Ramoji Rao in the year of1974. All of their businesses are organized by the Ramoji Group. There are many editions of the Eenadu newspaper that hat exists entire the Telugu-speaking region of this country. They are the State of Andhra Pradesh and Telangana, like Mumbai, Chennai, Bengaluru, and New Delhi.
Why people will choose Eenadu?
Eenadu is a daily newspaper with lots of good and appealing articles, contributions, with a good analysis of every aspect – political, education, sports, health, general, etc. It’s almost like a magazine every day. The innovative features, setup et al brought in by Eenadu are now are well known that all – without exception have been copied by all others. It’s a bunch of knowledge liked by young and old, men and women, intellectuals and not so literate alike. The fact that Eenadu is the leading and largest-selling Daily in both Andhra and Telangana vouches for this very fact.
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History of Eenadu Newspaper:
In the beginning, the expansion of Eenadu daily was too limited. At first, it launched in the city of Visakhapatnam. That time it wasn’t able to circulate more than 3,000 copies a week. However, it was a little bit popular in certain regions and rivalry was still an issue. The publication hired a new set of directors to be part of its key decision and management. It was the journey of Eenadu and now it became the highest circulated newspaper in the region
On 10 August 1974 Eenadu was launched from Visakhapatnam by Ramoji Rao, a businessman with other successful enterprises, they pickles and Margadarsi Chifunds. At the present time Mr. Andhra Prabha, owned by the Indian Express Group. Initially, Eenadu starts with a print order of 4,000 copies, composed by hand and produced by a second-hand printing press. After a few years, in the year of 1976, it was admitted into the Audit Bureau of Circulations, its circulation had reached a readership of 48,000. By the year of 1978, Eenadu media surpassed Andhra Prabha”s circulation.
In the year 1975, when Eenadu expanded to Hyderabad, it was divided into target areas. The company recruited some delivery boys three months in advance and gave away the newspaper for free for a week. In the year of 1980, the Eenadu spread over larger areas besides the main cities. Earlier, it was difficult to manage even the three editions of the 1970s because the only communication facilities available to the publication at the time via telegram, telephone, and teleprinter, which had very few usages in rural Andhra Pradesh. But with the introduction of the offset printing process and computers, Eenadu was able to launch editions in smaller cities like Tirupathi in the year 1982.
By the end of the year 1980, there was six substantial Telugu newspaper running, and this industry was highly competitive. In the year of 1989, Eenadu introduced “district dailies” to carry its presence not only into district towns. Each publication center required forty number of engineers to run its printing presses. At present days, the district dailies print local news specifically for each major location in the area. Some special sections are published daily basis.